Road trip to Innovation – How I came to understand Future Thinking, written by Delia Dumitrescu, is an investigative tale about a friendly and curious mind that sets-off on a road trip to find out what innovation is truly made of. Highlighting expert interviews and companies that are heralded for their know-how in the fields of future studies, innovation and trend research, the book offers an introduction to the theory and methodology behind these complicated notions in easy and refreshing language.
Road trip to Innovation presents the Future Navigator, a generic and dynamic map that acts like a framework for the innovation industry, showing how its diverse approaches interrelate.
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