Trend Preview #92 (EN)

Our free Trend Preview features five creative micro-trends from a variety of categories. The latest issue of the Trend Report is available now and contains even more exciting innovations for your perusal.

SIT NEXT TO FACEBOOK FRIENDS AT CONCERTS

Customers booking advance tickets with Ticketmaster for events organised by the American events company Live Nation can now see which of their Facebook friends have already bought tickets, and where they’re sitting, in a digital seating plan. Found friends are marked with a blue flag. The seat can also be tagged and the event recommended on Facebook. The new service can be used with more than 9,000 events.

TOMTOM INTEGRATES SOCIAL MEDIA

The Dutch navigation systems manufacturer TomTom is about to add online travel information from TripAdvisor, Expedia and Yelp to its range in the form of “Search & Go LIVE Services”. The company also plans to integrate Twitter. This will allow travellers to access hotel reviews in real time, check availability, find good restaurants on the way and tweet their time of arrival. The first device with this integrated service is the TomTom Go Live 1535 M.

SHARING PHOTOS FROM SKIING HOLIDAY ON FACEBOOK

The winter sports resort at Vail in the USA will be offering guests in the upcoming season the chance to use a new photo feature in their free smartphone app. With “EpicMix”, users can access their vertical feet, the number of days already spent skiing and the very latest weather and snow conditions. They can find out where their friends are and share all the information on Facebook. A new aspect is that professional photographers take shots of the guests and send the pictures automatically to their “EpicMix” accounts. The images are then available free of charge in low-resolution on Facebook and Twitter.

GAMIFICATION OF PHOTO-SHARING

The Paris-based start-up Onefeat has developed a mobile application in which users are given photo missions and can win points for every photo they take. The app links online gaming and photo sharing, as the photos are shared on the related platform and can be rated by other users. The missions include roller coaster rides and finding old possessions, and they become more difficult with each new level. Besides having a great deal of fun while on a mission, users also get a collection of great photos that they can share with their friends.

SPORTY ENTERTAINMENT IN SUPERMARKETS

“Sky Go Trolley” is pilot scheme being run in London branches of the supermarket chain Sainsbury’s that makes shopping more entertaining. iPad-fitted shopping trolleys carry Sky TV’s complete Sky Go pay TV programming. From sports shows to news – the relevant Sky Go application makes it possible for consumers to watch their favourite football team and turn shopping into an even more exciting and varied experience.

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