Trend Preview # 91 (EN)

Our free Trend Preview features five creative micro-trends from a variety of categories. The latest issue of the Trendreport is available now and contains even more exciting innovations for your perusal.

STREET ROULETTE WITH FUEL-EFFICIENT VW
Volkswagen has launched a competition as part of an advertising campaign in which users bet on how far the new Golf can drive on only one tank. For this competition, a Norwegian street was divided up on Google Maps into blue and black marked car lengths and details on the fuel-efficient engine were published online. Users could select one of the marked car lengths to win the car. The drive along the 1,570 km long route could be followed online via GPS in real time by around 50,000 entrants.

JOB AD VIA GRAFFITI
The New Zealand police force has launched an unusual campaign to recruit new staff. They commissioned the street artist Otis Frizzell to portray three of the most spectacular crimes in recent history in graffiti form. Although graffiti artists are usually prosecuted by the police, these works of art featured the slogan “Become a cop” together with the police force’s website address. All three works were displayed in the areas where the crimes were committed. An image was shown as a poster with a QR code for access to the background story.

CITY MAP HIGHLIGHTS THE HOTSPOTS
Nokia has recently added the “Heat Maps” feature to its “Nokia Maps” service, enabling travellers to see at a glance which parts of the city boast the most interesting sights, stores, restaurants and events. The best places are marked in categories and highlighted on the map. Details about the shops, restaurants and event locations are supplied by the service provider, while the information about the sights is generated from user photos.

GOOGLE’S CATALOGUE APP FOR BROWSING, MAKING AND BUYING
Google has unveiled an iPad app that provides a standardised platform for digital catalogues. This makes it no longer necessary for companies to have their own individual apps for their businesses. Instead, they can create interactive catalogues for viewing on Google’s platform. End-users can then create collages from the photos and videos of their favourite articles, save them and share them with other users on Facebook.

ONLINE PLATFORM REWARDS HARDWORKING STAFF
The Californian start-up BetterWorks offers companies a platform on which reward programs for employees can easily be managed. After registering online, companies enter how much money they have for their reward programs and invite employees to take part. On completion of certain tasks and goals, staff receive vouchers and discounts for shops in their area. BetterWorks takes care of suitable rewards and thereby contributes to boosting employee motivation.

Subscribe to our Trend Preview for free via mail.