Trend Preview # 89 (EN)

Our free Trend Preview features five creative micro-trends from a variety of categories. The latest issue of the Trendreport is available now and contains even more exciting innovations for your perusal.

APP HELPS TO SHOOT THE BAD GUYS ON BILLBOARD
Fox Crime recently enabled fans to play with interactive billboards on the street. In the “Interactive Outdoor Bluebloods” campaign developed by the Spanish agency Bungalow25, fans could use an augmented reality application for the iPhone to shoot the bad guys shown on the billboard in real time. The application recognises and transfers dynamic elements to interact directly with the billboard. The shots are fired from the camera on the iPhone. A direct connection to Twitter has extended the overall range of the game.

BRE.AD URL-SHORTENER WITH PROMOTIONAL FEATURE
The Californian start-up Bre.ad Labs has developed a URL-shortening service that lets users spread shortened links via Twitter and Facebook to promote personal interests or brands. After free registration, users can shorten any URL by placing bre.ad/ before it to share their messages. When someone clicks in the published link, a message and picture from the person who posted it appears for 5 seconds before forwarding to the linked page.

MITSUBISHI TAKES TOUGHEST TEST
For the launch of the all-terrain vehicles “Outlander” and “Outlander Sport”, Mitsubishi is testing the cars not just on any normal road, but on the most dangerous road in the world. On the Yungas Road in Bolivia, some 200 to 300 people are reportedly killed every year. Mitsubishi proves that the “Outlander” is up to the challenge in a trailer that shows the successful test drive. Car lovers can visit the specially created website to watch the drive step by step and find out all the details about the new model.

REAL-TIME ANSWERS TO TOURISTS’ QUESTIONS
Istanbul now offers visitors a non-stop service called “Wizard Istanbul” that provides them with real-time answers to a huge range of questions. “Wizard Istanbul” is made up of a group of volunteers prepared to provide tourists with information on their city and help them have a pleasant stay. Those in need of advice can register online or via Facebook and Twitter to ask their questions. Answers are received immediately so that even a late-night search for a good party or a bar that allows smoking can end successfully.

OUT OF OFFICE ADVERTISING
It all began with the idea of selling the out of office autoreply of Saatchi & Saatchi Stockholm’s art director Gustav Egerstedt to the digital production company B-Reel – and the platform “outofofficead.com” is now making it possible for everyone to earn money from their own autoreply. Anyone can now sell their “out of office” message as a form of advertising to the highest bidder. If they wish, they can also donate it to a charity of their choice.

Subscribe to our Marketing Newsletter for free via mail.