Marketing Newsletter Issue 88

Our free Trend Preview features five creative micro-trends from a variety of categories. The latest issue of the Trendreport is available now and contains even more exciting innovations for your perusal.

SPEAKING JOB APPLICANT IN QR CODE
The French designer Victor Petit has designed a creative presentation of a CV that shows how applicants can speak directly to potential employees. Petit integrated a QR code into his application photo, which is linked to a video that shows his speaking mouth. The recipient of the job application can place their smartphone over the mouth featured in the photo to make the face come alive, thus giving applicants the chance to introduce themselves.

RESTAURANT DUELS ON FACEBOOK
The American website specialist EyePinch has developed a new online game for restaurant lovers called “Tasty Duel”, which players have to begin by logging in to Facebook. The players are shown two restaurants and are then given the chance to select from a variety of options to rate these two restaurants. The number of duels that people can take part in opens them up to lists of restaurants that they’d never previously heard of. After 150 duels, players are given coupons, amongst other things, for American fast food chains.

WINNING A CAR WITH THE BEST LINKEDIN PROFILE
The Dutch creative agency Achtung! has teamed up with Volkswagen and the social network LinkedIn to create a platform called “LinkedUit”. People can visit the website, log in using their LinkedIn profile and challenge their friends to a game based on criteria such as education, experience and their number of contacts. The more often users win such challenges, the greater their chances are of winning the main prize – a Volkswagen Passat.

BETTING ON LIVE FOOTBALL MATCHES WITH HEINEKEN
Heineken recently presented a new app that enables users to bet on sports matches in real time. For example, they can say when the first goal will be scored, who scores the most goals or if a corner will lead to a goal. Based on the probability of these things happening, the bets are rewarded with points so that people can measure their performances against others in the community. The games can be played either on Facebook or on a smartphone during the TV broadcast. It’s also possible for players to bet live in the football stadium.

GOOGLE STREET VIEW FOR STORES AND RESTAURANTS
“Google Business Photos” extends the Street View concept to the business sector and enables companies to publish photos of their establishments on their “Google Places” page. The service offers users professional photographers who will come and take shots of every corner of their shop, restaurant or hotel. These photos can then be viewed as a gallery on the company’s “Google Places” page, as well as via a link to Google Maps. Future requests for Business Photos will decide which cities are included in the service.

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