Digital Business Newsletter Edition 24

From around 330 Micro-Trends, that we identify every month we offer you a small selection of 5 micro-trends in our monthly newsletter. We hope you enjoy reading about world-wide trends & innovations!

APPSTORE FOR AUGMENTED REALITY APPLICATIONS niederlande
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Layar, the Dutch company for mobile augmented reality technology, has announced the launch of an online platform for marketing mobile augmented reality applications. This will soon enable all app developers to use the platform to distribute their own applications. Layar will take care of the marketing side as well as the invoicing for the applications. Another service provided by Layar is to ensure that the apps are compatible with all the regular mobile operating systems.

LICENSING AND MONETIZING DIGITAL CONTENTS USA
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In collaboration with Arvato Financial Services, the provider ImageSpan has developed a method for website owners to license and monetize digital contents. Photos and videos can be encoded using the software from ImageSpan and then tracked back through the web to see how often they were used. Website owners can purchase a license for this content. The ImageSpan software then decodes the number of clicks, which is then used to calculate the fee for the license. Arvato finally completes the picture by enabling payments to be made based on the transactional data.

EARNING VIRTUAL MONEY ONLINE USA
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“Offerpal Tasks” is launching a new way to pay for goods on the internet. Instead of a real money transfer using credit cards or micropayment portals, virtual goods can now be purchased by performing a task that someone on the internet needs to get done. These “human intelligence tasks” are web-based jobs such as rating search results, categorizing websites or articles, and answering questions. The payment is structured according to the type of tasks performed, how long it takes to complete them and how complex they are.

LOCAL SEARCH MEETS LOCAL CONTENT usa
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Citysearch, an online portal for local businesses, has recently developed the “CityGrid”. With this concept, Citysearch makes lists of local companies, user evaluations, photos and much more available to operators of other websites and mobile apps, with the result that a company with a Citysearch entry will show up in searches on many other providers. The system operates on a pay-per-action model. If a Citysearch entry, a video or an advertising banner with another provider is accessed, the profits are shared.

ESTORE: PROCTER AND GAMBLE ONLINE-TESTMARKET usa
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Procter & Gamble is planning to introduce an online store in the USA and use it as a test market for marketing strategies and special campaigns. The beta version of this “eStore” is currently available to 5,000 invited customers, and the company is hoping to test out marketing tools such as e-coupons, digital ads and various delivery options. The so-called “Learning Lab” makes it possible to modify tactics in real-time so that the effects of the different versions can be compared directly.

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