Digital Business Newsletter Edition 23

From around 330 Micro-Trends, that we identify every month we offer you a small selection of 5 micro-trends in our monthly newsletter. We hope you enjoy reading about world-wide trends & innovations!

DISCOUNTS FOR FOURSQUARE MAYOR USA
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The “Foursquare” location service has cooperated with local businesses to launch a marketing campaign to create new incentives for a more active participation in the network. Users receive points whenever they check in to a new location, and the player with the most check-ins is made mayor of a locality. As mayor, the player can now enjoy special discounts at restaurants and bars in the area, and possibly even free meals. The businesses taking part can benefit from free advertising within the application.

BARGAINING WITH LOCAL STORES USA
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“Spreezio” is an internet platform that gives buyers and sellers the chance to contact each other and negotiate deals. The buyer first selects a product and is then shown all the shops in the local area where he can buy it. He can then tell the potential sellers how much he is willing to pay and what kind of discount he would expect. The sellers can either accept or reject the buyers demands, and also make additional services such as free gift wrapping or free delivery.

CASHBACK WITH BING USA
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The Bing cashback deal is a great way to save money when shopping online. Customers earn a percentage of the price as cashback for all products featuring the “cashback” symbol. Products from different companies can be grouped together allowing people to compare the prices. The savings people can make, are rewarded to them on their Bing account, and after reaching a certain amount, they can then transfer the money to a bank or PayPal account.

SAFE CASH TRANSFERS ON SOCIAL NETWORKS UK
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The British online payment service ClickandBuy has introduced an application for making secure cash transfers from social network sites. This include transfers made from one member of the site to another. For Facebook users to transfer money, they have to set up an account with ClickandBuy, thus enabling them to make payments of up to 50 euros or dollars.

WIDGET STORE FOR TV SETS UK
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The company Oregan Networks has introduced an applications store for internet-enabled TV sets. Using the browser “Onyx”, which was specially developed for TVs, the widgetry store offers contents for users to select and download directly. The widgets can also be generated by TV stations and retailers. Applications such as Twitter, weather forecasts, sports news and other news are already integrated into the new system. Onyx Widgetry will offer both free and paid widgets, with pricing expected to vary depending on content.

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