Digital Business Newsletter Edition 22

As every month these Micro-Trends are a teaser for our Executive Trendreport filled with 330 innovations and best practice cases.

We hope you enjoy reading about trends & innovations! If you are interested in a free issue of our current Trendreport click here!

MUSIC ON THE STREETS japan35
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In collaboration with the hip hop artist SEEDA, the Japanese company System K has launched a campaign to promote its new album. In the week leading up to the CD release, fans could visit various sights in Japan, such as the Tokyo Tower, and listen to certain songs there – provided they had the Layar reality browser and had downloaded the SEEDA promotion Layar. Once the fans had finally visited all the sights, they would be the proud owners of the new album by SEEDA.

MAKE-UP SHOP ON FACEBOOK USA
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Mark, a subsidiary of the cosmetics manufacturer Avon, has recently opened up a Facebook shop. At facebook.com/mark-girl, users can check out and compare make-up, ask for tips and order the products they like. It’s also possible to register as a “representative” – a status which is not granted to everyone but gives the selected users the chance to change the website, promote products and contribute to the sales process without having to leave the comfort of their homes. An iPhone app for the shop is also now available.

AMAZON: FREE VIDEOSTREAM WITH DVDS USA
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Amazon has just launched a new service called “Buy Now, Watch Now” in the USA, enabling people who purchase a DVD or Blu-ray film disc to get an instant internet videostream of the same film on their computer at home or even directly on their TV, provided they have the right connection devices. With this step, Amazon is protecting itself from competition from video stores and online video portals, as customers will no longer have to wait for their films to be shipped.

PERSON-TO-PERSON CARSHARING USA
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The online service “RelayRides” has launched the world’s first car rental system that is managed entirely by private individuals. Unlike conventional car rental companies, “RelayRides” has no cars of its own, but installs a device with a special card in members’ cars that allows other drivers to rent the car. Owners of top-of-the-range cars who wish to rent out their car when not using it can earn themselves up to $12,000 per year.

WEATHER-RELATED COUPONS USA
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The company BlueSky Local has developed a marketing concept with which certain weather conditions lead to BlueSky Local customers handing out coupons to their target groups. The criteria for sending these coupons are based on seasonal, weather-related and time-of-day issues. The kind of companies dependent on such conditions can register with BlueSky Local, create a customer list and advertise for the times when their business is slow – for example, a restaurant or barbershop on a rainy day.

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