Digital Business Newsletter Edition 20

Moving closer towards Christmas and the end of the year new Micro-Trends are giving an outlook at what to expect in 2010.

The Text 2.0 prototype application – once installed in all e-readers and notebooks – will enable intelligent reading. Moreover from now on paid content can be distributed via freely available iPhone-Apps.

As every month these Micro-Trends are a teaser for our Executive Trendreport filled with 300 innovations and best practice cases.

We hope you enjoy reading about trends & innovations! If you are interested in a free issue of our current Trendreport click here!

MULTIMEDIA READING WITH TEXT 2.0 Deutschland
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The German Research Centre for Artificial Intelligence has developed a system which makes the process of reading less static. Using the eye trackers from Text 2.0, the written word and the readers’ eyes are interconnected. The system registers whatever the reader is currently reading and adds suitable atmospheric and subject-related effects in the form of images, music or sounds. In addition, the texts can be translated into other languages and complicated contents explained in intelligent footnotes.

GIVING MUSIC AS A GIFT ON FACEBOOK USA
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Facebook and the music portal Lala are now launching a gift service, allowing users to buy songs and then send them to their friends as a gift. The chosen song titles are implemented in special birthday graphics and e-cards. The user who makes the gift has to pay a fee of 10 cents per song, and the payment is made as part of a credit system. It is possible to listen to each song via a stream within Facebook or to download the file as an MP3, although the fee is then higher, costing 90 cents (but still 10 cents less than iTunes).

ASK.COM OFFERS COUPONS USA
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The search engine Ask.com has just started offering its users coupons and special offers. Besides a specially created website for this service featuring the daily offers, users are also given coupon suggestions based on their search queries. If a search is entered into the search screen for inexpensive iPods, for example, the user will also receive a list of coupons on the results page. With this step, Ask.com is seeking to distinguish itself from other search engines like Google and Yahoo.

DIGITAL BOOKS BY DISNEY USA
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Disney has just started an online subscription service for over 500 digitalised Disney books. The website features a children-friendly user interface and the contents include cartoon classics as well as more recent Disney releases. The children can leaf through the books page for page, have unknown words read out to them, participate in the action with some stories and even invent Disney stories of their own. The online book subscription costs $79.95 per year and is aimed at children between three and twelve.

FREEMIUM CONTENT POSSIBLE IN IPHONE APPS USA
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Apple is now making it possible to purchase premium content from free iPhone apps. This allows iPhone users to buy more digital services while using a free app. In this way, free apps can be used for promotional purposes and make money by offering premium services. For example, it would be possible to make a game available for downloading at no cost, but then charge a fee to access higher levels of the game. The publishing industry could also profit from new modes of revenue using this technique.

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