Digital Business Newsletter Edition 19

With the clock-change coming up on Sunday, we would like to help you stay ahead of time. Micro-trends appear in the limelight and impress you with an outstanding performance of real innovation. From our 300 micro trends, that we identify every month we offer you a small selection of 5 micro-trends in our monthly newsletter.
One of these is from the American company Udorse, which has developed a tool for Facebook that allows users to highlight recognised brands with a link, so that hotel operators, for example, can be endorsed from your holiday snaps, and Lichtblick who joined with Volkswagen to put the production of energy where it belongs to – in the houses where the ernergy is actually being used.

RECOMMENDATIONS VIA GPS & AUGMENTED REALITY USA
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The iPhone app from the American website yelp.com for reviews and recommendations of all kinds of companies is now making it much easier for users to get the opinions of other users and send in their own views. Wherever users are, reviews of restaurants or shops in the area appear on the iPhone via the augmented reality mode “Monocle”. After using the app to find the company he was looking for, the user can directly send out a short, Twitter-like 140-character statement on the product he has consumed or purchased.

SWARM POWER THANKSTO GENERATOR IN THE CELLAR Deutschland
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Lichtblick, the Hamburg-based provider of environmentally-friendly electricity, has put forward a highly ambitious programme of using so-called “swarm power” in home-based power units to replace the power from two nuclear reactors within a single year. The plan is to install small, gas-fired power generators in homes, which can be connected to the main power network. As well as producing electricity, the generator – installed in the cellar of the building, could also provide the house’s necessary heating. By responsibly utilising the heat lost, approx. 60% less CO2 will be emitted than with the more conventional gas heaters.

AUCTIONS VIA INSTANT MESSAGING USA
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The auctioning website “Auctionopia” is now mainly using Instant Messaging as a communication channel between buyers and sellers. As is customary, the sellers put up their wares on the website for bidding and set a calling price. Any interested buyers then have the chance to contact the seller via IM and haggle over the price. As soon as the price negotiations begin, the auction timer is set at 2 minutes and an agreement must be reached within this period. The timer is put back only if another interested buyer joins in the bargaining and makes a bid.

GOOGLE PRINTS BOOKS ON DEMAND USA
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The Google Books virtual library is set to make its entry into the real world too. In collaboration with the New York company “On Demand Books”, Google is about to allow over two million different works to be printed. All users who in future wish to read one of the books found on Google in printed and bound form can simply order a copy of their own.

UDORSE – SOCIAL ADVERTISING VIA FACEBOOK USA
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The company Udorse has developed a tool for Facebook that allows users to highlight brands on photos with a link, so that hotel operators, for example, can be endorsed from your holiday snaps. If anything is bought or booked via the link, the user who placed the link can choose to receive a part of the payment via PayPal or donate the money to charity. The first partners for this enterprise are the fashion labels Armani and American Apparel.

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