Digital Business Newsletter Edition 18

On September 27th, Germany is electing its new Federal Parliament. We vote future!
So we have already chosen the best five digital business Micro-Trends of the month. There is for example the British weekly magazine “The Economist” which is now offering its readers a single copy purchase. Moreover we present an automatic kiosk from the fast food chain “Jack in the Box” and the new business contest on Twitter, which gives entrepreneurs the chance to win by tweeting the best business idea.

COUPON SEARCH WITH KRYSTAL USA
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The American fast food chain Krystal launched a week-long marketing campaign which placed a link to a coupon online every day for the latest drink on Facebook, Twitter, YouTube or Flickr. The link was only online for thirty to sixty minutes and, when found, could be shared with anyone. To find this link within the allotted time, the four participating social media platforms regularly revealed various clues on when and where the link would be published.

“THE ECONOMIST IN SINGLE COPY SUBSCRIPTION UK
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The weekly magazine “The Economist” is now offering its readers the chance to make a single copy purchase that will be delivered to their front door. These single copies can be ordered by e-mail or SMS, while plans are also underway to make this service available via Twitter and Facebook. The magazine costs exactly the same as from the kiosk and is delivered the following day. In this way, “The Economist” combines the benefits of a delivery service with those of a spontaneous purchase at the kiosk.

HOME SHOPPING ON THE IPHONE VIEW USA
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The US home shopping provider HSN has now made 24-hour shopping possible for iPhone and iTouch owners. The application can be downloaded free of charge by members from the HSN website and unveils the first associated “3 Screen Experience” live video. Over 35,000 products can be accessed with the application. These can also be purchased on-the-go using the mobile device. This service also offers a so-called “Shake2Shop” feature which displays random product recommendations when you shake the phone.

FAST FOOD FROM AUTOMATED KIOSKS USA
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The fast food chain “Jack in the Box” has introduced an automated kiosk to one of its branches in Washington Bellevue at which food can be both ordered and paid for. The automated kiosk displays all available menus, dishes and drinks over a user-friendly screen. It also informs customers during the ordering process about special offers, products on offer and discounts. Customer can conveniently pay by credit card and then pick up their food directly from the counter.

BUSINESS IDEA IN 140 CHARACTERS USA
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The head of Virgin, Sir Richard Branson, is looking for brilliant business ideas via Twitter and is accepting the so-called “microPITCH”, comprising just 140 characters. The entrepreneur with the best idea will win a training session, among other prizes, to help transform the tweet into a fully developed business plan. As an alternative to the shortened online version, participants can send in a more detailed outline of their business idea costing a fee of $60.

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