Digital Business Newsletter Edition 17

Out of our 300 micro-trends this month, we have compiled a relevant overview of five smart digital business cases we discovered. There is for example Zappos.com which enables shoppers to consult their friends via social media platforms before actually ordering a product online. Moreover Wikitude.org has taken it to the next level. Users of the augmented reality community can now mark objects themselves and add them to Wikitude, even though they are not on wikipedia.

BETTING ON THE OUTCOME OF VIDEO GAMES USA
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The company BringtIt has developed an internet portal for video gamers to challenge other players to duels and to bet on the outcome of video game competitions. The results are verified by data from networks such as XBoxLive or Screenshots, who show the final outcome. A further option involves more large-scale battles in which groups of up to 16 contestants can compete against each other. These games have nothing to do with luck or chance, as it is the skills and abilities of the players alone that decide the outcome.

CONSULTING FRIENDS WHEN SHOPPING AT ZAPPOS USA
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The online store Zappos.com is giving its customers the chance to consult friends before making a purchase. Using the “My.Zappos” function, a connection can be created between the store and contacts on Facebook or Twitter. This enables friends to view the selected products and exchange opinions on them. These conversations are stored as newsfeed by “My.Zappos”, allowing the customer to look through them again later before finally making a decision on whether to make the purchase.

PROPERTY SEARCH WITH GOOGLE STREET VIEW australien
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From now on, Google Street View can be used as a tool in the search for property. A marker on the Google map shows whether a property is up for sale in the highlighted area. By clicking on the marker, a direct connection is established to the responsible property dealer and to Google Street View, so that the property can be seen in advance in its original setting. This service is provided by the Real Estate Institute of Western Australia and can be used free of charge by people looking for a new home, though, as yet, only in Australia; there are, however, plans to expand the service with Google Street View Great Britain

EVERYONE CAN EXPAND THE WORLD oesterreich
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Wikitude, a Google Android application that uses augmented reality to expand the real world with additional information on the screen, has now been fitted by Mobilizy with an extra function called Wikitude.me. This involves a mobile augmented reality community in which users can access the usual Wikitude functions, and can also mark their own points of interest or post various location-related contents such as texts or videos, allowing other users to access them. For companies, this will lead to the possibility of directly appealing to customers in the real world, based on their location, and offer them more information on their goods.

IMAGE RECOGNITION FOR MOBILE ARTICLE ACCESS Schweiz
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The Swiss company Kooaba is a specialist in mobile image recognition and has developed a new application for mobile end devices that makes it possible to link entire magazines and newspapers via mobile image recognition, without having to change the content. The reader can then take part not only in mobile marketing activities such as competitions, but will also be able to forward the contents to friends in social networks and archive all the content online as a high-resolution PDF

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