Digital Business Newsletter Edition 14

As we are about to conclude the first half of this year, outlooks for the worldwide economy and markets seem to get better every day. We are delighted to present you another Digital Business Trend Preview issue filled with worldwide innovations, which can be seen as proof of this development. This month you will find Nintendo bringing the topic of digital items to the next level, new credit card payment models as well as the first dynamic mobile ingame advertising.

THE VIRTUAL WII LIVING ROOM
In Japan, Nintendo is starting a video service for Wii called “Wii no ma”, which means ‘Wii living room’. This is a virtual living room where Mii avatars can gather and watch videos together or use other services which are linked to items of furniture. In the Wii living room, virtual product samples are on offer which users can have delivered to their homes in the real world. In addition, users can download video coupons from the Wii living room onto their Nintendo DSi, which can be scanned in stores from the display.

VIRTUAL WINDOW SHOPPING
“Touchtown” is a project which invites users to wander through the streets of the cities taking part. What makes this tour so special is that you can also enter shops that welcome you with a green arrow. Once inside, you are offered a panoramic view of the shop, can take a good look around, zoom in on some of the objects inside and press the info button to get more information on them. Google Maps can be used to pinpoint the shop’s location.

AN ALTERNATIVE TO THE CREDIT CARD FOR TEENIES
“BillMyParents” is a new service forming an alternative to the credit card and can be used by both teenagers and their parents. Teenagers can book whichever purchases they like from the online shops involved in the scheme. Their parents are then sent a message and, if they agree with the purchase, they can enter their credit card details so that the sale can go ahead. If the parents reject the purchase, however, their children will receive a message telling them so. At no stage will the teenagers be given any information on their parents’ credit cards. There will be a charge of $0.50 for each transaction.

MAGPIE UNITES ADVERTISERS AND TWITTERERS
Magpie is an “AdNetwork” for Twitter which al-lows advertisers to register and promote their products virally via Twitter. When register-ing, they have to enter facts on the products, an advertising message and suitable keywords, so that Magpie can select Twitter users who can then integrate this message into their tweets. When registering with Magpie, these twitterers are given the chance to determine which keywords match their own interests and contents. This unites advertisers and adver-tising messages and enables more effective vi-ral marketing via Twitter.

DYNAMIC ADVERTISING IN MOBILE PHONE GAMES
A new technology developed by innerActive now makes it possible to integrate dynamic advertising in mobile phone games, applications and videos. The company is offering the complete package, from the media planning stage to the administration and delivery of contents. A partnership with icq for the latter’s free mobile content allows the two parties to sell advertising space.

Order our free Digital Business Newsletter per E-Mail.